Understanding Geogrid Scans: How They Affect Local SEO for Your Business

If you’re a local business owner, you know how important it is to show up in local search results. One of the most important factors that affect your visibility in local search is your business’s proximity to the searcher’s location. This is where geogrid scans come into play.

What is a Geogrid Scan?

A geogrid scan is a method used by SEO companies to measure the visibility of a Google Business Page to a specific geographic area. It involves analyzing the proximity of a business to other businesses in the same industry or category within a certain radius. This helps Google to determine the most relevant businesses to show in search results for a given location or search query.

On the right, you see a geogrid scan showing a lot of red dots. These red dots means that the Google Business page is outside the top 20 results. On the right, you will see green dots with a number inside each dot. The number inside each dot shows where the Google Business Page is in the 1st, 2nd, 3rd position, etc.

What Do the Colors Mean?

In a geogrid scan, your Google Business Page is represented by a number of dots on a map. The color of the dot represents the relevance of the business to the searched location. Green dots indicate good rankings, while red dots indicate poor rankings. The size of the dot represents the importance of the business, based on factors such as the number of reviews and the quality of those reviews.

What Business Wants to See on These Geogrid Scans?

As a local business owner, you want to see as many green dots on your geogrid scan as possible. This means that your business is seen as highly relevant to potential customers in your area. To achieve a high geogrid scan score, it’s important to ensure that your Google Business Page is complete and accurate, including your address, phone number, and business hours.

You should also encourage your customers to leave positive reviews on your Google Business Page. The more positive reviews you have, the higher your geogrid scan score will be. Additionally, being physically located near other similar businesses within your industry can also help improve your geogrid scan score and increase your visibility in local search results.

How Big Should the Geographic Size Be?

The geographic size used in geogrid scans can vary depending on the industry and location. In some cases, the scan radius may only cover a few blocks in a city center, while in other cases, it may cover an entire city or even a region. The important thing is to ensure that your business is showing up in search results for the areas where your target audience is located.

In conclusion, geogrid scans are an important factor to consider when optimizing your Google Business Page for local SEO. By focusing on improving your geogrid scan score, you can increase your visibility in local search results and attract more customers to your business.


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