Fishing For The Right Keywords: Broad vs. Long-Tail

When it comes to SEO, business owners and marketing directors face the challenge of deciding which type of keyword to target. One can think of this dilemma as a choice between two fishing strategies. Here’s how:

Casting A Wide Net: The Broad Keyword Strategy

Imagine setting off on a fishing expedition, where you decide to cast a large net into the ocean. The goal? To catch as many fish as possible. This is similar to using broad keywords in your SEO efforts.

Broad Keywords:

  • High search volume: Just like a vast ocean filled with fish of all types, broad keywords have high search volumes.
  • Diverse audience: The wide net you cast will catch everything from small fish to the bigger ones, just as broad keywords attract a diverse audience.
  • Higher competition: Because many fishers cast their nets in the vast ocean, there’s a high competition. Similarly, broad keywords are competitive, with many businesses trying to rank for them.

However, in this approach, there’s a downside. You might end up with a mixed bag, capturing fish you weren’t targeting, and possibly missing out on the ones you really wanted. In the world of SEO, this could translate to attracting irrelevant traffic that won’t convert.

Using The Right Bait: The Long-Tail Keyword Approach

On another fishing trip, you decide to take a different approach. Instead of a net, you opt for a fishing rod and choose a specific bait for a specific fish. Your aim is more focused: catch the specific fish you’re after. This mirrors the use of long-tail keywords in SEO.

Long-Tail Keywords:

  • Focused traffic: Just as using specific bait targets specific fish, long-tail keywords attract a specific audience looking for particular information.
  • Higher conversion rates: The fish that take the bait are the ones you want. Similarly, visitors from long-tail searches are more likely to convert, as they find precisely what they were searching for.
  • Lower competition: Fewer fishers know about the rare spots and specific bait. In the same vein, long-tail keywords have less competition, making it easier to rank.

While you might get fewer bites with this approach, they are the ones that matter. The targeted strategy ensures quality over quantity, leading to better results in the long run.

So, Which Should You Choose?

Both strategies have their merits. Much like in fishing, your choice between broad and long-tail keywords should depend on what you aim to achieve. If brand visibility across a wider audience is the goal, broad keywords can be beneficial. However, if you’re looking for higher conversion rates and targeted traffic, long-tail keywords are the way to go.

At Click Results, we value quality, honest advice, and integrity. We’ll guide you through the vast ocean of SEO, ensuring you use the right bait for your business goals. Our approach ensures you don’t just go fishing in the digital sea, but you fish effectively and efficiently, reaping the desired results. #FishingForKeywords #TargetedSEO

In the end, whether you cast a wide net or opt for the perfect bait, knowing the difference and making an informed decision is crucial. Let your SEO strategy be guided by the goals you aim to achieve, and remember, sometimes it’s not about catching the most fish, but catching the right ones.


Father of 3. Enthusiastic reader of books. Moderately proficient braaier of meat.
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