7 Types of Profit-Pulling Lead Magnets [23 EXAMPLES INSIDE]

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A lead magnet is a piece of content that you offer to people in exchange for their contact information. Lead magnets can be anything from a free ebook to an online course, and there are many different kinds!

This blog post will explore 7 types of lead magnets with ideas and examples on how they can help grow your business. What kind of lead magnet would work best for your business?

Read this article to find out!

Why is it important to grow your email list?

Many marketing experts believe that email marketing is the most cost-effective way to grow your business. Email lists provide you with an opportunity to reach out, and build a relationship, with potential customers that have shown interest in your products or services.

Here are some reasons why it’s so important:

  • Email subscribers will be more likely to buy from you again because they trust you
  • Email subscribers are more likely to refer you to their friends
  • Email subscribers are more likely to purchase your products and services when they see a discount offer or promotion
  • Email marketing is better than social media because you can reach a much larger audience
  • It’s easier to segment your list so you can target different audiences with personalized messages
  • And it costs less than social media advertising

If you’re looking for more reasons, keep reading. You’ll find those and the benefits of using lead magnets below!

Free e-book

An e-book can be a really good lead magnet, because it is so versatile. You can offer an e-book about any topic and it will be able to help your business grow in some way or another. It might not always bring you a direct return on investment, but if the ebook helps spread awareness of your brand then that could lead to higher sales later down the line!

What’s great about e-books is that you can also offer them with a back-end product or service. For example, you could offer an e-book about how to start your own business and then provide the steps on how to get started by signing up for your services!

Video course

Video courses are popular as lead magnets because they make it easy to get started. You don’t need a lot of time or money, and you can offer them on subjects that are related to what your business does but in more depth.

It’s really important for video courses that the content is valuable – because people will be investing their time into learning from you! This means that solving a client’s problem is more important than the actual quality of the video. An over-the-shoulder video made with screen recording software (like Loom), can be a relatively simple way to record a series or videos showing a customer how to fix something.

Checklist (a.k.a. cheatsheet)

Giving away an easy to use checklist that solves a customer’s pain point, will help your business to establish trust with potential clients.

Two things to keep in mind when thinking about checklists:

  1. It should be downloadable and ideally printable
  2. It needs to include the steps for achieving a result or solving a problem in an easy to follow step-by-step manner

If it is a checklist that your potential client will use over and over again, it does a great job of keeping your business front of mind.


Quizzes are fun! Who hasn’t completed those silly quizzes like “5 Questions to show which Friend character is your BFF?” or “11 Questions to show which Disney princess your are?”

It’s important that the quiz is fun and creates a good experience for people who are taking it. A quiz can also give valuable marketing insights that can be used for future marketing.

Webinar Replay

While live webinars can be a powerful method of establishing trust with potential customers, recordings can often generate 10 times more leads than the live event. These recordings can become an evergreen piece of content that will generate leads on auto-pilot for months and years to come.

So, which lead magnet are you going to use to grow your business?

Lead magnets are a great way to generate more email subscribers for your business. The 7 different types of lead magnets we’ve provided should help you get started thinking about how you can reach out to new customers and grow your email list with the right offer.

If all of this seems confusing, let us know! Our team is ready and waiting to partner with you on crafting an awesome digital marketing plan that will drive growth in your business by offering something valuable upfront like one these lead magnet ideas.


Father of 3. Enthusiastic reader of books. Moderately proficient braaier of meat.

Many business owners are stressed out about where their next client will come from. At Click Results, we have a 5 step process that turns their website into a salesman that never sleeps so that it attracts new clients, generate more sales and get their business growing again.

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