How long should my domain name be? Short vs Long – We reveal a clear winner + 5 Reasons

As you step into the online world, trying to establish your business’s online presence, one of the first major decisions you face is choosing your domain name. We understand that this choice isn’t easy. Questions are racing through your mind. “What name best represents my business? Should it be descriptive, brand-oriented, or something unique? What will my customers easily remember and type in? How long should the domain name be? Should I include my location in the domain name? Must I mention my service in the domain?

We know the process can feel overwhelming.

The variety of options, the impact this choice could have on your online visibility, the challenge of creating something both memorable and effective—it’s a lot to consider. You might find yourself looking at competitors’ sites, noting their short, catchy domain names, and wondering if that’s the right path for your own business.

Rest assured, you’re not alone in this journey.

We’ve guided 100s of businesses through this exact decision-making process, and we’re here to explain why a shorter domain name is the right option for your business. In this article, we will delve into 5 reasons why shorter domain names are better than long domain names.

Together, we’ll help you create a strong, memorable online presence for your business.

5 Reasons why short domain names are better than long domain names

Reason #1: Ease of Recall

A shorter domain name sticks in the memory. It’s easier for customers to remember, making it more likely they’ll return to your site or recommend it to others.

Reason #2: Readability on Print Media

When advertising your business offline on platforms like billboards, flyers, or business cards, a short domain name allows for a more prominent and legible display, effectively leveraging these traditional marketing spaces.

Reason #3: Convenience in Verbal Communication

If you’re communicating your domain name verbally, say over a phone call or a radio ad, brevity is your friend. A shorter name minimizes room for miscommunication and errors.

Reason #4: Professionalism and Credibility

Short domain names often carry an air of professionalism and credibility. They show that you were forward-thinking enough to secure a concise, clear domain name tied directly to your brand.

Reason #5: Faster Typing and Lower Risk of Typos

The less there is to type, the quicker it is for users to reach your site. Moreover, shorter domain names reduce the chances of typographical errors, ensuring that potential customers land on the correct page.

Still stuck?

At Click Results, we understand the science and art behind domain names. We’re here to help your business stand out in the digital landscape and reach its full potential. We can assist with creating a list of potential domain names, and check if they are available for registration. Once you have chosen your domain, we can help you register that domain, build your website and get your online marketing going.

Why wait?

Reach out to us today to discuss the right domain name for your business and learn how we can assist in other areas of web design and SEO for optimal online success.


Father of 3. Enthusiastic reader of books. Moderately proficient braaier of meat.

Many business owners are stressed out about where their next client will come from. At Click Results, we have a 5 step process that turns their website into a salesman that never sleeps so that it attracts new clients, generate more sales and get their business growing again.

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